With various social media platforms and new marketing tactics becoming increasingly important, is email marketing still a valuable tool? Here are 5 reasons why email marketing can be a powerful way to market yourself.
1. Email is still widely used
No matter the age or industry, email is prevalent in the business world. From arranging dinners with coworkers to scheduling business meetings, people rely on email for fast and effective communication. The Pew Research Center did a study on people’s use of email on their phones and found that 52% of cell phone users use their mobile device to send or receive emails daily – and this was in 2012 when smartphones weren’t as prevalent. Utilizing email marketing is a way to permeate into an aspect of life that people use every day.
2. Email marketing is an easy way to reach customers
Email marketing allows you to connect with your target audience quickly and repetitively. One email blast can update an entire consumer group about your company’s upcoming events, recent improvements, or noteworthy information. Email marketing is a way to keep your consumers up-to-date and included in the company’s activities. You can use emails to create a relationship with consumers who feel involved in your company.
3. You can combine email marketing with other marketing tactics
Forbes describes email marketing as being not just about the emails, but about a way to “lead customers to your other marketing efforts“. Emails are a way you can draw people into your company and get them to want to know more. In return, your other marketing tools can encourage people to sign up for your email list.
4. Email marketing is measurable
Email marketing tools like MailChimp or Constant Contact allow you to track your emails and the results your emails are getting. Forbes describes that with every email you send, you have the ability to “monitor your delivery rates, your open rates, and the total number of click-throughs you receive”. Email marketing provides you with instant tools and information as soon as you send out an email.
5. You can tailor your emails to your audience
Email marketing gives you the ability to create a message that is specific to your audience. Depending on the person or group, you can send emails at different times or with different content. Customized email campaigns allows for more effective marketing – expect to see greater open rates and click-though rates!
Craveity offers email marketing services such as MailChimp set up, MailChimp template design, and customized email strategies. Through the use of email marketing, Craveity can help you to reach your target audience and market your company.