Case Study: Elijah’s Promise Website

Elijah’s Promise is a multi-service non-profit organization striving to improve the lives of residents of Central New Jersey. It has served the New Brunswick community since 1989, and expanded its soup kitchen services over the years to include a community garden, job training, and much more.

Craveity is proud to partner with Elijah’s Promise in its mission to break the cycle of poverty and alleviate hunger.

Projects & Services:

• Brand Guidelines
• Website UX Design & Strategy
• WordPress Website Development

The Challenge

Craveity Marketing partnered with Elijah’s Promise in 2017 to transform their website into an updated and dynamic website. The goal of the website redesign was to showcase the agency’s programs, mission, and impact. 

The previous Elijah’s Promise website was not responsive or adaptable to mobile-devices. The website did not have user-friendly administrative access for the Elijah’s Promise team to make updates, and did not convey the importance of their work in a visually compelling manner.  

Craveity’s Solution

Craveity started the process with a brand guide and strategic website plan to help the organization to sketch out the new site components. The Craveity team constructed the new WordPress website with easy-to-follow steps. Elijah’s Promise provided the website content and text to keep to an affordable budget.

Craveity took several important steps to successfully redesign the entire Elijah’s Promise website. First, Craveity conducted an analysis of the existing website content and reviewed the needs for the organization and site visitors. We applied UX best practices and created a fresh, new modern design that better aligned with the organization’s branding and mission. The new website structure and content now better communicates their community impact to donors and volunteers who visit the site.

Craveity set them up on a WordPress Multisite installation, which allowed them to conveniently have multiple websites for their various projects and initiatives. Elijah’s Promise can now independently update their websites, and reach out to Craveity Marketing for additional support and training.

“The most beneficial part of Craveity’s service is their customer service and commitment to always offer convenient and professional help. They combine this service with a great sense of design and offer their feedback for how website functionality and aesthetics can best be optimized. This combination allows for the website design process to move smoothly and for the final product to be amazing!

The highest possible rating for this company! Do yourself a favor and hire Craveity for your marketing, and branding needs!“

Andrew Schlesinger, Elijah’s Promise

Photo Credit: Matt Rainey Photography, LLC