You’re a new business owner. Congrats to you! Now you have to work on getting your new venture out into the world. You know that your visual branding and marketing materials are important, and you want them to be well-done. They have to live up to your awesome business idea, right? But as a small..
Small businesses may not have the resources that larger companies have when it comes to marketing. So how can you market your small business? Here are some cost-effective marketing strategies that any small business can implement.
As a business owner or marketer, you probably have lot on your plate. You’re handling blog posts, social media… not to mention running your business. The last thing you want to do is add another “to do”, but this one is important. If you want your website to work for your business, you need an..
There are so many social media platforms out there that it can be hard to decide which platform is best for your business. Here’s the run down on four popular social media platforms to see which one is the best fit.
Millennials are an important consumer group that many people don’t know much about, especially in the food industry. For example, do you know how millennials interact with food brands? What’s important to them? And how should the food industry market to millennials? Here are some questions to ask yourself when thinking about how to reach the..
A brand guide is the guidebook every company needs. The brand style guide refers to the logo, font, color scheme, and every design aspect your company needs to create a constant look. Without one, your company can look very inconsistent and unprofessional. All companies need a brand, or style, guide to be successful. Here are..
Building an established brand may seem like hard and expensive work, but if done right, it will always pay off. All successful companies have a brand that their audience recognizes, uses, and purchases from repeatedly. The brand is what brings customers back for more. Here’s a list of three ways that branding plays a critical..
Sometimes it can seem as if your target audience is impossible to reach. How do you get your audience like you? How do you get them to respond to your message? In order to create a relationship with your target audience, you need to engage them. Here are 5 ways for your company to engage your target audience.
Branding is essential to every company. Your brand influences how customers interact with your company and the products and services it has to offer. Branding defines your company so without a clear brand, your company may struggle to communicate your mission or purpose.
Your business shouldn’t be stagnant and neither should your website. A new website can create a positive first impression for your company.
