In the age of cyber technology, having a website for your business is critical, but when there are so many platforms available… which do you choose? We interviewed users of three different website platforms to get their opinions.
You’ve already poured effort, research, and time into creating an informative blog post that fits with your brand; the next step is getting it in front of your customers. Social media sharing can help you do just that, but you’ll need a little strategy.
There’s no escaping the influence of color. It’s everywhere and touches us on a fundamental and emotional level. You’ve probably noticed that while you’re drawn to certain colors, others hold much less appeal, or maybe even repel you.
It’s time to build your brand (or your re-brand). Will you hire a brand consultant, or try the DIY approach? Either way, there are some primary strategies you should employ, and others that you (or your marketer) should avoid at all costs. Let’s study this example of marketing gone wrong, and then talk three critical branding strategies.
According to the Journal of Management History, “people make up their minds within 90 seconds of their initial interactions with either people or products.” First impressions in marketing matter, and color choice plays a pivotal role in how a product is perceived. The study of color is called color theory.
Usability testing can be extremely valuable for informing you how people interact with your website or design, but unfortunately, many tools require you to dish out the dough.
