Category: Tips & Advice
06 Nov

Get More Clicks with a Social Media Sharing Schedule

You’ve already poured effort, research, and time into creating an informative blog post that fits with your brand; the next step is getting it in front of your customers. Social media sharing can help you do just that, but you’ll need a little strategy.

27 Oct
Strategy Box

Three Critical Branding Strategies

It’s time to build your brand (or your re-brand). Will you hire a brand consultant, or try the DIY approach? Either way, there are some primary strategies you should employ, and others that you (or your marketer) should avoid at all costs. Let’s study this example of marketing gone wrong, and then talk three critical branding strategies. 

22 Oct
Marketing Color Wheel

Why Color Sells: Color Theory and Branding

According to the Journal of Management History, “people make up their minds within 90 seconds of their initial interactions with either people or products.” First impressions in marketing matter, and color choice plays a pivotal role in how a product is perceived. The study of color is called color theory.

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