The moment you decide to become an entrepreneur is the best time to start interacting with your digital audience. Are you surprised?
How often do you hear entrepreneurs say they are not ready for digital marketing because they are working on their product? Well, we do. Quite a lot actually. It is one of the biggest misconceptions that plague startups today.
Owners of new businesses tend to be complacent about digital marketing before their product is launch-ready. They perceive it as buying a diaper before the pregnancy. Then, when the product is set for the market, (you guessed it) they struggle to find an audience.
Why Start Early?
Interacting with your audience before or while working on your product is a no-brainer. Think about it for a moment: Your audience is your prospective market. If you involve them [your audience] when incubating your idea, you are more likely to come up with the right product. You can get their feedback during the product development process. Consider it a product for the people by the people.
Digital media offers different ways to start conversing with your audience. Conveniently. With little money. In fact, you don’t even need a large budget at this stage of marketing. If you invest your time and creativity into interacting with the target audience, you will uncover key insights.
Another perk of pre-product digital communication is that you will reduce your overall marketing expenditure. You already have an audience eagerly awaiting your product. Therefore, you can market your launch without rush fees or by using less expensive channels like email. Cost pertaining to buying ads and sponsoring posts can be minimized. Just be the early bird and catch the worm.