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November 2019
WordPress Bootcamp: Build a Website with WordPress (General Assembly)
WordPress is awesome, but often misunderstood. Is it a blogging platform? A CMS? Should you buy a custom theme or develop your own? WordPress.com vs. WordPress.org? In this course you’ll develop a custom site starting from scratch. Basically, you’ll take a static front-end HTML/CSS template and do all the necessary magic to have that site running live and dynamic using WordPress. Afterwards, your clients will be able to edit content themselves, manage the site’s navigation, and leverage an array of…
Find out more »How to Master Instagram (General Assembly)
The class provides an overview of the basics and strategies of one of the fastest growing networks, Instagram. It'll also take an in-depth look at growing your account, network’s best practices, content ideas and strategies of Instagram Ads. This workshop is for: Aspiring Instagram Influencers Business Owners Social Media Managers Digital Marketers Anyone trying to grow the Instagram following for their passion project (whether it be an Etsy shop, an account for your dog, or your personal portfolio) Visit the…
Find out more »Coding for Beginners: HTML & CSS
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done. This session, designed for the beginner programmer, will assume no previous coding knowledge. We'll go over key coding terminology and principles, introduce languages like HTML and…
Find out more »December 2019
Build a Website with Squarespace (General Assembly)
Squarespace is an amazing tool for entrepreneurs, bloggers, photographers, restaurants, and small business owners looking to build a beautifully designed website quickly and easily. In this workshop, you’ll learn how to choose a template, customize the look and feel of your website, lay out content, and leave with the beginnings of your very own website. Takeaways Develop a functional understanding of Squarespace as it compares to other CMS options (i.e. WordPress) Create a new beautifully designed 3-5 page website Create…
Find out more »Social Media Strategy Mapping (General Assembly)
Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand. Takeaways Learn how to…
Find out more »Code in One Day (General Assembly)
HTML and CSS are the fundamental building blocks of the web. Whether you're a beginner who wants to get started in web development, a designer looking to hand-code their concepts, or a marketer who wants a little more control over their CMS, you'll need to know HTML and CSS to get the job done.This one day workshop is the quickest way to get started building websites. You will dive head first into HTML and CSS, skill up with live coding…
Find out more »February 2020
Two-Day Digital Marketing Bootcamp for Coaches & Solopreneurs
This two-day workshop will focus on helping you build a personal brand that will highlight your personality and help attract new clients. This event best for solopreneurs, coaches (life, business, health, etc.), business professionals and social influencers interested in establishing their online presence. DATES: Saturday, February 29 & Sunday, March 1 At this weekend workshop, we will cover: Squarespace Website Creation & Management Branding yourself and your business Digital Content Creation, with a focus on online video Social Media Marketing…
Find out more »March 2020
Kick-Start Your Business with e-Commerce with Rooks Digital Marketing
Selling through your own online store allows you launch your business and go to market quickly, and with a relatively low cost. But how exactly do you get started, and what are the best approaches for capturing your first e-Commerce customers? Kara of Craveity Marketing will be joined by Daleele of Rooks Digital Marketing to give you the information you need to get started. Join us for answers to the most common questions about starting an eCommerce store, and learn…
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