One goal of any social media strategy is to engage your target market and grow your brand. The more organically that happens – the better. If you’re feeling overwhelmed by trying to master multiple platforms or generate new, winning content every week, you’re not alone.
To make the most of your time and energy, and get your audience to engage, you need to create a solid strategy with the three pillars of smart social media marketing.
1. Be Where They Are
You don’t have to be on every platform to make an impact. By trying to be everywhere, you can end up spreading yourself too thin. Instead, opt to be in the right place. Not every customer is the same, and different industries tend to see better results on varying social media channels. If you don’t already know what platform is used most by your target market, cut out the trial and error and lean on the data to find out where your audience is the most active.
2. Become Their Go-To Source for Information
How long has it been since you surveyed your customers? What do they want to know? Are there questions you find yourself answering again and again? Is there something your competitors are not talking about? Chances are if your customers are looking for specific information, your audience is too.
Don’t be afraid to talk about real events and trends in your messaging. Readers want to feel connected to your brand, and being authentic is one of the quickest ways to earn their trust. When you share quality content and answer the burning questions, you become a valued source. You become someone that prospects and customers will tune to for industry information.
3. Post and Respond Consistently
Posting quality content regularly, and responding to questions/feedback promptly is the key to keeping the prospects you attract. There are a number of tools that may help you create and schedule regular posts, and thanks to content curation you can do so with less work.
Unfortunately, many companies don’t respond to their audience on social media consistently or at all. Responding consistently is not the same as responding constantly. You don’t need to spend all day pouring over comments on your posts to keep people engaged. But, for the first week after you post a core message, you should periodically (about once a day) check the comments and respond to direct messages about the information you’ve shared. When the audience sees you’re really listening, they’ll be more inclined to return the favor.
With the right content marketing strategy and tools, you can capture the attention of your audience and grow your brand organically. Not sure if you’re ready to do it alone? Visit our social media services page for more information on how we can help.