19 May
Drive Action with CTAs

How to Create an Effective Call to Action

As a business owner or marketer, you probably have lot on your plate. You’re handling blog posts, social media… not to mention running your business. The last thing you want to do is add another “to do”, but this one is important. If you want your website to work for your business, you need an..

16 May
Craveity SNAP Challenge Recap

7 Days, $28 Dollars: SNAP Challenge Recap

You may have seen that I recently completed the #SNAPChallenge, a seven-day challenge to live on a food budget of only $28. Although brief, it was a very insightful and inspiring challenge. Here’s a summary of the experience.

10 May
Meet Megan, our Web Content Writing Intern

Meet Megan, Our Web Content Writing Intern

You may have read our new blog posts including “Millennials and Food: The Top 3 Questions You Should Ask” and “5 Rules for Generating Consumer Engagement.” These two amazing posts come from our very talented Web Content Writing Intern, Megan Copeland.

05 May
Eating at table

Millennials and Food: The Top 3 Questions You Should Ask

  • May 5, 2016
  • Megan Copeland

Millennials are an important consumer group that many people don’t know much about, especially in the food industry. For example, do you know how millennials interact with food brands? What’s important to them? And how should the food industry market to millennials? Here are some questions to ask yourself when thinking about how to reach the..

02 May

3 Reasons Why You Need a Brand Style Guide

A brand guide is the guidebook every company needs. The brand style guide refers to the logo, font, color scheme, and every design aspect your company needs to create a constant look. Without one, your company can look very inconsistent and unprofessional. All companies need a brand, or style, guide to be successful. Here are..

01 May
Food Stamp #SNAPChallenge Foods

Living on Food Stamps: $4 / Day

Tomorrow, I start the Food Stamp #SNAPChallenge. SNAP stands for Supplemental Nutrition Assistance Program, the program where low-income individuals and families gain federal support to buy food. It overall aims to help with food security.

25 Apr
Why Branding is Key to a Successful Company

Why Branding is Key to A Successful Company

Building an established brand may seem like hard and expensive work, but if done right, it will always pay off. All successful companies have a brand that their audience recognizes, uses, and purchases from repeatedly. The brand is what brings customers back for more. Here’s a list of three ways that branding plays a critical..

21 Apr
Rotten Apples - Food Waste

5 Amazingly Powerful Videos about Food Waste

  • April 21, 2016
  • Kara Buffardi

Over the past couple of months, I’ve engrossed myself in learning about food waste. Why? When I first encountered these videos, I was shocked, amazed and knew immediately that I wanted to advocate for improving our food system. These videos are amazingly powerful at demonstrating the issues and causes around our food waste epidemic.

19 Apr
Woman talking on phone and using laptop

5 Rules For Generating Consumer Engagement

Sometimes it can seem as if your target audience is impossible to reach. How do you get your audience like you? How do you get them to respond to your message? In order to create a relationship with your target audience, you need to engage them. Here are 5 ways for your company to engage your target audience.

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