There’s no escaping the influence of color. It’s everywhere and touches us on a fundamental and emotional level. You’ve probably noticed that while you’re drawn to certain colors, others hold much less appeal, or maybe even repel you.
It’s time to build your brand (or your re-brand). Will you hire a brand consultant, or try the DIY approach? Either way, there are some primary strategies you should employ, and others that you (or your marketer) should avoid at all costs. Let’s study this example of marketing gone wrong, and then talk three critical branding strategies.
According to the Journal of Management History, “people make up their minds within 90 seconds of their initial interactions with either people or products.” First impressions in marketing matter, and color choice plays a pivotal role in how a product is perceived. The study of color is called color theory.
Earlier this year, Uncorked published a report that’s a must-read for bars, restaurants, wine distributors and the like. It’s a report about how America drinks, or at least their drinking preferences. It’s critical to understand your target market and trends, so I’ve pulled out some of the most valuable facts for you.
Usability testing can be extremely valuable for informing you how people interact with your website or design, but unfortunately, many tools require you to dish out the dough.
Craveity : Noun [‘krāv-ə-tē] crave-i-tee 1. An object that is immensely craved or desired 2. The state or quality of being immensely craved
You haven’t heard of Catchafire? A month ago, neither had I. But it’s a worthy site, so let me enlighten you.
