Blog
27 Oct
2015
Strategy Box

Three Critical Branding Strategies

It’s time to build your brand (or your re-brand). Will you hire a brand consultant, or try the DIY approach? Either way, there are some primary strategies you should employ, and others that you (or your marketer) should avoid at all costs. Let’s study this example of marketing gone wrong, and then talk three critical branding strategies. 

22 Oct
2015
Marketing Color Wheel

Why Color Sells: Color Theory and Branding

According to the Journal of Management History, “people make up their minds within 90 seconds of their initial interactions with either people or products.” First impressions in marketing matter, and color choice plays a pivotal role in how a product is perceived. The study of color is called color theory.

19 Oct
2015
Wine Bottles

American Drinking Preferences 2015

  • October 19, 2015
  • Kara Buffardi
  • 501 views

Earlier this year, Uncorked published a report that’s a must-read for bars, restaurants, wine distributors and the like. It’s a report about how America drinks, or at least their drinking preferences. It’s critical to understand your target market and trends, so I’ve pulled out some of the most valuable facts for you.

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