Craveity : Noun [‘krāv-ə-tē] crave-i-tee
1. An object that is immensely craved or desired
2. The state or quality of being immensely craved

Despite this wonderfully crafted definition, unfortunately craveity is not a real word. But wouldn’t it be nice if it was? I know a few ways that I could use it… like when needing to get outside after a cold Chicago winter, or when describing the delicious and exotic slices from my favorite Milwaukee pizza place (seriously, you have to try it). I don’t mind using made-up words as long as they’re put to good use.

What Craveity Means to Us

I decided to name my agency after this new word because it communicates exactly what I want to create out of your brand. I want to make you – a healthy, sustainable brand – a craveity: Something that people love, desire, talk about and advocate for.

As for having a fun new word to play around with? Well that’s a bonus. I promise I’ll take good care of it.