Why do we use images in marketing? Is it simply because that’s what everyone else is doing; or is there a deeper, more meaningful justification for sourcing quality photos to display alongside our advertising?
If you guessed the latter, then you’re correct. Photos aren’t just a nice touch; they’re extremely powerful marketing tools. Research shows that colorful visuals attract readers and increase the likelihood that they will read your message by 80%. What’s more, color helps to increase comprehension by up to 73%. So, not only are your readers more likely to view your message, but they’re also more likely to understand it.
How can you use images more effectively?
Understanding why images are critical is only half the battle. Now you need to know how to make the most of your marketing efforts by integrating images. Here’s a quick guide to get you started.
Pick a Feature Image that Reads like a Headline
Headlines are powerful in part because they only take seconds to read and process. Images work in the same way; a reader can see your feature photo and make a decision, in an instant, whether or not they will read your content. Make sure you pick a feature image that speaks to your core message.
Play with Color
You can create even more impact by pairing your marketing content with images that take advantage of color psychology and enhance your core messages.
Use iInfographics for Explaining Data and Instructions
Infographics are uniquely customizable illustrations. Instead of opting for traditional photography, try creating a simple infographic that illustrates your message alongside the information. Not sure how to make an infographic? Piktochart’s step-by-step program can help get you started, and it’s free to try.
Want to learn more about how you can put images to work in your marketing? Contact Craveity today.