The food industry changes just like any other industry. New trends and ideas about food impact the food industry and the companies that are involved. Check out the 5 new food trends that could affect your business.
1. New and interesting ways to deliver food
From pop-up restaurants to food trucks to fresh-food vending machines, food is being administered to people in new ways. The trend towards different ways to deliver food has given rise to new restaurants, new eating habits, and new cuisines. This trend is good news for many people in the food industry that has a new and different idea for a business.
The movement towards snacking has led to new businesses and foods geared around ‘grab-and-go’ and ‘quick-and-healthy’. The Institute of Food Technologies found that the percent of adults snacking during the day has gone up from 21% in 2010 to 51% in 2014.
‘Snackification’ is good news for startups, small businesses, and new food innovations centered around snacking. This desire to snack has lead to companies such as various monthly food subscription services that deliver a different box of snacks to your door every month.
3. The event of dining
While snacking has increased, so has the overall eating experience. Dining has become an important event— meals are planned out for certain occasions and festivities. This trend is good for businesses in the restaurant industry, grocery stores, and novelty dinner companies such as catering or pop-up dinners.
4. Desire for close-to-home
Going hand-in-hand with an emphasis on dining, there is also an emphasis on ingredients. Consumers are demanding local and fresh food that is good for them. Farm-to-table and novelty restaurants have grown in response to this ingredient need. These new restaurants that would previously have had trouble competing against a powerful chain restaurant are now able to distinguish themselves by promoting their ingredients.
5. Appealing to all ages
Global Food Forums discusses how the food industry has had to change in response to younger generations’ demands for “speedy high-tech service, heightened experiences, louder music, and kinetic visuals”. The food industry is having to adapt to younger generations with technology and stimulating dining experiences. This trend has led to new restaurants and new technology related to food such as food ordering apps.
Craveity is a marketing and branding agency geared towards small businesses in the food and agricultural industries. No matter what food trend your company is trying to keep up with, Craveity can help you market yourself to those trends.