You’ve taken the time to build your brand, so now you need to invest the time to protect it. Read on to learn how you can preserve your image and avoid diluting your core messages.
1. Keep a Close Eye on your Communications
Everything you send out needs to echo the voice and style of your brand. Whether it’s your services brochure, or a company newsletter and email – make sure it’s branded. For external communications, include your logo. For internal communications, you can determine on a case-by-case basis if you want to use the logo. Even when you don’t use a logo, the content, style, and colors should still reflect your brand.
2. Never Deliver a Message that Conflicts with the Core of your Company
It’s ok to branch out and test new markets, but remember to keep your company voice clear and consistent. Don’t get lost trying to appeal to the target audience and forget who you are. Authenticity is key to effective branded communication. Regardless of if you’re selling to a new market or a warm lead, your brand was created to reflect your company, mission, and values; make sure they shine through in every message.
3. Stick to a Style Guide
Anything your company produces to promote, market, or inform should follow your brand guidelines. From colors to fonts to the use of your logo, your materials should be consistent. Be sure to refer to your style guide often for color, text, and formatting requirements, and don’t forget to share your style guide with others who manage your communications.
Your logo is one of your most important pieces of branding. Make sure your logo dimensions are consistent every time. That’s not to say you can’t have your logo appear smaller or larger; but every logo that includes text should be legible, and the scale of the design should always be the same. Never stretch or skew it.
There are so many aspects of brand management that it can feel overwhelming to navigate by yourself. Getting expert guidance can make all the difference. If you would like to learn more about how you can protect and preserve your brand contact Craveity today.