At Craveity, we’re big fans of integrating video with your marketing. Video proves time and time again to be extremely valuable for engagement and brand growth, especially when used on your website or social media.
I asked our video partner, Alex Connett from Able Food Marketing to share more about how and why video can be such an important part of your marketing. Here’s what Alex has to say:
2017 is the Year for Video
There was a lot of buzz and talk about 2017 being the year for video. Based on current trends and business insider statistics, this has already proven to be true. As businesses compete for attention, more and more are starting to use video as a way to connect people with their story.
Many wonder – Is video is worth the investment? The short answer is yes, for several reasons. According to Dreamgrown, “video is one of the most versatile and profitable digital marketing tools out there.”
Based on a report from Insivia, video also has the potential to take your business to the next level.
- This year around 74% of online traffic is accounted for by video.
- About 50% of people search for videos related to a product/service before actually visiting a store.
- 4x as many people prefer to watch a video about a product than read about it.
- Marketers who use video increase their revenue by 49% when compared to non-video users.
For food businesses, the trends are even more exciting! With the growing popularity of “Tasty style” recipe videos (like these), food businesses are tapping into this trend as a way to reach their own fans.
More and more articles are popping up about how food videos are thriving and could easily become part of your marketing strategy.
Sources: https://highq.com/2017-the-year-of-video-marketing/ & http://www.businessinsider.com/facebook-video-statistics-2015-1
Alex Connett is the Co-Founder of Able Food Marketing, a sustainable food marketing team that specializes in food videography. Some of our favorite work from Able Food Marketing is their specialized recipe videos. Contact Able Food Marketing to get more info on how they can help you create a videos for your fans to enjoy.
