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Social Media Strategy Mapping (General Assembly)

September 18 @ 6:00 pm - 9:00 pm

$60

Social media initiatives don’t start when you register a Facebook or Twitter account and start posting announcements, it begins much sooner. In this workshop, you’ll be taken through a 6-step methodology that will help guide your efforts to develop an actionable social media strategy. You’ll learn how to structure your social media efforts, deploy your resources, and ultimately launch a social media campaign that is professional and provides results you’ll be able to interpret and understand.

Takeaways

  • Learn how to develop and implement a social media strategy.
  • Create an elevator pitch that clearly defines your brand, audience, and key differentiator.
  • Define and track the KPIs most relevant to your business.
  • Describe the difference between major social media platforms.
  • Identify which platforms to use for your business.
  • Explain the difference between publishing, listening, and reporting tools.
  • Create a weekly content calendar for your business.

Visit the General Assembly website for full details and registration: September 18 Social Media Workshop

Details

Date:
September 18
Time:
6:00 pm - 9:00 pm
Cost:
$60
Event Category:
Website:
https://generalassemb.ly/instructors/kara-hanninen/15950

Venue

General Assembly
444 N. Wabash Avenue, 5th Floor
Chicago, IL 60611 United States