With all the practical, daily duties already on your to-do list, it’s easy to push social media marketing to the bottom. But that would be a mistake. For a minimal time investment, social media has the power to become one of your most valuable and efficient marketing tools.
To make juggling content a little easier, let’s review three awesome online platforms that will help you create and run your social media posts like a pro.
Canva is your new best friend for gorgeous, customized images
Canva is easily one of the most user-friendly online design programs out of the many in existence. The program will walk you through creating a new design every step of the way. First you’ll choose what kind of image you’re creating (social media, Facebook header, postcard, etc.) and then you can browse through dozens of templates. You are able to customize everything from background images and font to filters. Or, you can fill in your personalized message and take advantage of their beautifully designed templates just as they are.
Creating an account with Canva is free. Each finished design is priced based on how many premium elements you use, but it’s easy to keep your images in the $1-$3 range and make them look fantastic.
Buffer will help you handle your posting schedule
You should be sharing your custom marketing pieces more than once to maximize impact and reach the most readers. But who has time to jump on multiple social media accounts everyday and cycle through the content? Instead of trying to manage all those posts manually, you can use Buffer to link all your favorite social media accounts. Create your posts and tell Buffer when you to blast each message.
A basic account with Buffer is free. If that doesn’t give you the capability you need, their upgrade accounts are reasonably priced.
Feedly is your time-saving secret weapon for content curation
Content curation makes social media so much easier to manage (because you don’t have to produce everything yourself!). Content curation also rounds out your marketing so you’re not constantly self-promoting. With Feedly, simply select the topics you want to follow, and check back periodically to see if any of the suggested articles would appeal to your audience. When you find the content you like, you can send it directly from the platform.
Feedly’s basic account is free, but you’ll have to blast the content manually. With an upgrade to their pro account (at $5.41 per month) you can schedule your curated content through Buffer or Hootsuite.
If managing your social media is still overwhelming, contact Craveity. We can help you manage all your social media with targeted strategies and customized campaigns.