With all the buzz around content curation, you might find yourself wondering what those words actually mean and if it’s something you need to learn about.
Simply put – content curation is the act of using content from external sources (i.e., content that is not created by your company) and sharing it with your audience. A good content curation strategy is a cost-effective method for boosting your marketing program. It’s easy enough to do, and it will save you time while boosting your social media presence.
Content curation offers three key benefits:
1. It allows you to be more active on social media with less effort
2. You’ll be able to piggyback on the brilliance and insight of industry leaders
3. It moves your marketing focus from self-promotion to client-focused
Be More Active with Less Time & Effort
Trying to create all your shareable content from scratch is time consuming. Instead, source and share articles and blogs on topics your audience will be interested in. Very simply, content curation may look like a social media share, re-post or retweet. Otherwise, you can customize the message to add your personal touch.
Leverage the Expertise of Industry Leaders
With content curation, you can expand your perceived expertise by sharing content written by other experts. Piggyback on the credibility and knowledge of experts in your field or a complementary field.
Shift from Company-Centric to Client-Focused
When you only post content you’ve created, even the most helpful and interesting information can sound like a sales pitch. Using curated content in your social media marketing forces you to consider other information that your clients would find interesting. This helps you build trust by shifting the focus away from making a sale and more towards providing value and building a relationship.
Craveity can help you create a social media strategy to include effective content curation. View our social media packages to learn more.