Your business shouldn’t be stagnant and neither should your website. A new website can create a positive first impression for your company.
According to Hubspot, 78% of internet users conduct product research online. These users want to find, check, and analyze goods and services that they could use in the future. In many cases, your website is the first impression people have of your company. Since your website is such an important part of your overall company image, you may need to consider updating your website. Here are some things to think about when deciding if you need a new website.
Your website has no clear purpose
The first thing you should look at is if your website has a main purpose. Many people realize that their site does not have a clear objective and is therefore not effective. You have to know how your site will help your business.
Your website purpose could be anything from generating more sales to increasing consumer interest to gaining new clients. If you decide on a main purpose for your website, you can build the website with the purpose in mind.
Your website has bugs
If you created a website years ago, it probably looks like it’s stuck in the past. Web page layouts frequently change to keep up with the times, and the last thing you want is your website to look like it’s stuck in the early 2000s.
Websites running through old content management systems or web builders can also have many bugs. Your website should support modern coding standards so it remains usable with modern browsers. Not only does out-dated coding affect the look or functionality of your site, but it also affects security. Your information and data could be at risk due to limited security measures.
Your website is hard to update
Lots of companies have outdated information on their website because they don’t know how to update the website themselves. Small businesses especially host frequent promotional events or programs and need to be able to update their website to reflect current events.
One way to combat on this issue is to run your website through a Content Management System (CMS) such as WordPress, Magento, or Joomla. These website platforms allow for you to enter a password protected back door of your website to make changes and updates.
Your website is not mobile friendly
Another difficulty you might face is that your website is not mobile friendly. People are using their smart phones more and more to search the web. According to the Pew Research Center, nearly two-thirds of Americans are smartphone owners. For many of these Americans that own smartphones, their phones are a main entry point to the internet.
Using smartphones to access webpages is considered common enough that a non-mobile friendly website can leave a bad impression on the user. Your search engine optimization (SEO) is also affected if your website is not responsive for certain devices.
Your web content is not what it should be
After being able to load your website from various devices, people will start looking at what is written on your site. Sometimes a website has too much content and the viewer gets overwhelmed or too little content and the viewer gets bored.
The content on your website should be engaging and informative. Certain pieces of information such as company information and research links are helpful to the user. Additionally, particular words you use will help with your sites SEO on the internet.
Now the question you’re asking is— how do I update my website? Yes my website looks old and yes my website does not work properly. But how can I fix that? You can get started on updating your site by looking at the website services that Craveity offers. Craveity can help you with assessing the condition of your website, training you to use WordPress to run your own website, or even create your website all together.