It’s the end of the year and the perfect time to get one last marketing push implemented before 2016. The holiday season can be an excellent backdrop for your next campaign; just be sure to follow these guidelines to create the most compelling and timely holiday marketing.
Images are King (and seasonal images work!)
Great pictures have a way of catching our attention and stirring an emotional response. The holidays are a prime time to use seasonal imagery and vibrant colors to attract wandering eyes and tap into the collective good mood. By being part of the festivities, you can get people thinking and feeling good things about your company and brand.
Work Social Media
The holidays are a time when people are busy connecting with friends, family, and their community, because of that it’s likely that many of your customers are on their social media accounts (making it the best place for you to be too).
Not every post has to be a sales pitch. Offering up funny, thoughtful, and interesting messages that people want to share can be equally useful for growing recognition of your brand. Make the most of those beautiful seasonal pictures on image-heavy social media channels like Pinterest, Instagram, Twitter, and Facebook.
Embrace Niche Advertising
Year round it’s important to match up your messaging and offer with the context of where your advertising appears. During the holiday season, that’s even more important. People are tuned into what makes them happy, makes their lives easier (because chances are they’re very busy), and what matters most to them and their loved ones. If you can tap into any of those heightened concerns, you’re campaign is going to be more effective. Rather than trying to appeal to everyone and risk being too bland with one massive campaign, segment your target market and run multiple niche campaigns optimized for each group.
Want expert advice to help craft your next holiday marketing campaign? Contact Craveity today.
