I wouldn’t have minded grabbing a cup of coffee for my boss. But getting lost in a run-of-the-mill job was my deepest fear during my internship hunt. In stark contrast, my four month Digital Content Marketing Internship at Craveity was a journey through my fantasy of creative marketing communication. And it was all for a noble cause – that is, raising awareness about sustainable food.
Under the leadership of Kara Buffardi, I learned industry trends and furthered my conceptual thinking skills. She mentored me and ensured that I worked in areas of my interest. Moreover, her constructive criticism has helped me in challenging myself to make much better work.
Analyzing data, developing a social media campaign and curating digital content were roles I was plugged into as an intern. Below are five of the many ways in which I benefited from my internship.
1. Played with Data, Data and More Data
Learning to analyze and interpret the currency of the digital world (that is, data) is one of my takeaways. I used social media and Google Analytics to understand our audience based on which I curated relevant content. Moreover, I learned how to create campaign tracking links to identify how users found our site.
2. Learned a New Social Media Management Tool
Who wants to deal with the tedious work of logging into multiple social platforms to share content? Certainly not me.
Although I had prior experience with a similar tool, I had a hands-on experience with a new platform at Craveity. That assisted me in understanding the strengths and weaknesses of different social media management tools.
3. Mastered Creative Marketing Communication
The most exciting aspect of my internship was when I worked on a social campaign – #FeastBetter. To raise awareness about sustainable food, I had the opportunity to flex my creative muscle when planning and implementing a social media strategy.
Uncovering audience insight, writing a creative brief and brainstorming ideas to curate engaging content were gut-wrenching but exciting tasks that strengthened my expertise in audience engagement.
4. Immersed Myself into the Topic of Sustainable Food
All the desk research coupled with the individual stories (about sustainable food) we put together were an eye-opener. They taught me the issues with the U.S. food system and how sustainable food is the way forward due to its positive social, economic and environmental impact.
5. Clarified Career Goals
Applying my passion of marketing communication for a noble cause that brings a positive social, economic and environmental change was my biggest inspiration. That’s why I’ve decided I’m going to work with a brand that is committed to improving people’s way of life.
I am fortunate enough to work on an internship that befitted my interest and expertise. That’s why I say without a doubt that Craveity is an ideal destination for anybody who wants to get a first-hand experience in digital marketing, especially if they are a foodie.