Author Archive

person using ipad and cell phone

How to Reach More Customers with Multichannel Marketing

As usual, the business world has been buzzing with the latest and greatest technique for getting in front of customers – multichannel marketing.

With all the excitement around it, chances are you’re at least somewhat familiar with the term. But just in case, we’ll start by discussing exactly what “multichannel marketing” is and why it’s so different.

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steak and egg meal

The Rise of Lab-Grown Food

We’ve talked a lot about trends in the food industry from the move towards fresher ingredients to snackification. What we haven’t talked about yet is lab-grown food. And ready or not; it’s happening now.

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How to choose images for your marketing

How to Choose The Right Images for Your Brand

Creating a relatable brand that depicts your company values takes time and energy. The last thing you want to do is compromise all that hard work by creating marketing with inconsistent or off-brand images.

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Consumer tastes are changing the food industry

How Changing Tastes Are Impacting the Food Industry

American diets today are vastly different than they were even twenty years ago. The mindset of consumers has begun to shift. Convenience products are losing favor to fresh, nutritious and natural options. This significant change is healthier for the eater, and it presents opportunities for natural and organic food companies. For food industry giants, it signals a worrisome shift.

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Drive Action with CTAs

How to Create an Effective Call to Action

As a business owner or marketer, you probably have lot on your plate. You’re handling blog posts, social media… not to mention running your business. The last thing you want to do is add another “to do”, but this one is important. If you want your website to work for your business, you need an effective call to action (CTA) on every page.

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Smarter Social Media Marketing

3 Steps to Smarter Social Media Marketing

One goal of any social media strategy is to engage your target market and grow your brand. The more organically that happens – the better. If you’re feeling overwhelmed by trying to master multiple platforms or generate new, winning content every week, you’re not alone.

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Food Waste

The Truth About America’s Food Wasting Epidemic

From production and processing to distribution and retail, there are hundreds of opportunities to create food waste in the American food system. Unfortunately, the real numbers tell a scarier story than you may have thought.

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Simple Content Marketing Trends to Try in 2016

Consumers are continually becoming more technologically advanced and finding new ways to engage with content. It’s critical that you make sure your marketing strategy is effective and current in order to reach them. Some marketing channels are tried and true  and will never disappear (such as direct mail), but if you want to make a big impact, you need to connect with your consumers digitally.

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3 Things You Need to Know About Content Curation

With all the buzz around content curation, you might find yourself wondering what those words actually mean and if it’s something you need to learn about.

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Using Images in Marketing

How to use Images for Effective Marketing

Why do we use images in marketing? Is it simply because that’s what everyone else is doing; or is there a deeper, more meaningful justification for sourcing quality photos to display alongside our advertising?

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