Consumers are continually becoming more technologically advanced and finding new ways to engage with content. It’s critical that you make sure your marketing strategy is effective and current in order to reach them. Some marketing channels are tried and true and will never disappear (such as direct mail), but if you want to make a big impact, you need to connect with your consumers digitally.
4 Easy-to-Implement Trends to Get Started
- Have Mobile-Friendly Content
- Use Beautiful Custom Graphics
- Curate Your Content from Across the Web
- Play with Paid Promotion
If You’re Not Mobile-Friendly, You’re Doing it Wrong
Since mobile became the dominant online platform in 2014, the amount of time spent browsing the web on mobile devices has only increased. The trend does not stop in 2016, and marketing that’s mobile-friendly performs better. It’s critical that your message be just as legible and beautiful on mobile as it is on a desktop computer.
Capture Eyes with Beautiful, Personalized Content
Content with images attracts more attention. If you haven’t started, this is the year to use infographics and beautiful, personalized images along with your content. With the increasing popularity of images in marketing, there are more and more tools to help you include a corresponding image with your blogs, tweets and other social posts. If you’re feeling industrious, personalize the photo with a standout quote from your marketing message.
Content Creation is Expected – And it saves you time!
If you’re not already curating online content – i.e., gathering content from across the web – you need to start now. Consumers engage most with companies who share information interesting and valuable with them, whether or not you’ve created it. With the right mix of curation and creation, you’ll save time and money while tapping into the knowledge of other experts in your industry.
Paid Promotion – “You Get What you Pay For” (Sometimes)
There are many free marketing opportunities that may fill out your marketing plan perfectly well. But for the times when you want further reach and a wider audience, you should consider paid promotion. Known as “paid social,” paying to promote your posts on Twitter, Facebook, and LinkedIn is gaining popularity as organic reach continues to decline.
For more resources on content marketing trends, check out this infographic from Simplilearn.
Ready to put the 2016 content trends to work in your marketing strategy? Visit our social media services page for more information on how you can get started.